The Power of Comprehensive Wholesale and Retail Email Programs for Small Businesses
A key component in successful omni-channel marketing strategies is having a strong email marketing program. Like social media marketing, optimizing website SEO with blog posts and other marketing tactics, an email program is a cost-effective strategy that reaches your target audience while building brand retention and enhancing customer engagement.
The best email marketing services consider the most advantageous ways to reach a variety of different groups in a target audience. For instance, a strong email campaign includes different forms of communication for both existing and potential customers. For existing customers, email marketing can focus on customer relationship management to drive engagement and build a base of loyal customers. For potential customers that have not converted but signed up for your email funnel, excellent email outreach campaigns can encourage purchases.
Funnel emails to onboard new subscribers, re-engage inactive customers or drive customers from lead to conversion each have specific approaches and goals that collectively advance your small business. Various types of email marketing strategies may include a welcome email, newsletters, announcements for new products, seasonal or birthday messages, limited time offers, abandoned cart emails and more.
If a customer is researching and comparing similar products, you can highlight what makes your product stand out. If a customer has already made a purchase, sending exclusive offers ensures that they remain brand-loyal. Incorporating all of these varied approaches into your email marketing ensures that your small business can retain new customers and reach its target audience from every facet.
Our team at Serendipity & Co collaborates closely with our small business clients to calculate efficient marketing emails that will best reach their individual customer bases. One of the services in which our team specializes is Email Strategy Evaluation and Overhaul where we analyze any prior email campaigns and determine the best email marketing tools that uniquely suit a business's individual needs. We also generate Trigger Email Strategies and Creation for different customer bases.
Another dimension where we calculate successful email strategies is by considering separate Wholesale and Retail Marketing email lists. Wholesale and Retail are two primary methods by which businesses decide the best option to market their products. The most significant difference between wholesale and retail is in the type of customer. Wholesale involves selling products in bulk to other businesses (such as retail stores, restaurants, etc.) whereas retail involves selling products directly to the end consumer.
Whether a small business chooses to sell their products via wholesale, retail or both, each avenue requires specific email marketing efforts. Let's take a closer look at both methods and discuss the key features of their email marketing below.
Wholesale Emails
The most effective way for wholesale businesses to drive a customer base for their products is to attract retail stores who are likely to stock the product. Wholesale marketing has to consider factors such as industry, size, location and other specific needs. If your small business is wholesale, it is always a good idea to highlight the unique benefits of your products or services that set you apart from competitors in strategic email campaigns.
At Serendipity & Co, our team develops email strategies for small businesses with wholesale presences that entices buyers. Our wholesale marketing channels focus on establishing a strong brand identity to continuously attract buyers, entice buyers to purchase, develop relationships with industry professionals and more.
Read more about Serendipity & Co increased a client’s wholesale email CTR in our case study, “Specialty Foods Wholesale Increase.”
Retail Emails
The best practices for successful email retail marketing persuades individual consumers to purchase from an online store or physical site. Retail heavily emphasizes hands-on relationships with consumers, and it is important that retail businesses are responsive to the changing needs and desires of its customers.
As with wholesale clients, our team works with businesses that have a retail presence to implement the best ways to reach their target audiences through strategic retail email campaigns. One great way to advance retail emails is by identifying a clear customer base and developing a robust brand identity. Featuring specific products, incorporating customer testimonials and calculating the best time to highlight seasonal promotions are all additional features of email strategies we implement for retail businesses.
Whether your small business has a wholesale or retail presence, comprehensive email programs play a crucial part in taking your business to the next level. The best part is that you don't have to do it alone. Bringing big-agency marketing expertise to the small business space, our team at Serendipity & Co is equipped to help you deliver the successful email campaign your business wants—from subject line to CTA.
