What Targeted Ads Can Do For Your Small Business
A highly effective way of growing your small business is creating specific marketing campaigns through targeted ads.
As a marketing agency invested in growing your small business, Serendipity & Co customizes each marketing campaign to fit a business's individual needs, which ensures captivating results. To achieve this, we rely on digital advertising strategies that emphasize targeted ads as a compelling method for customer acquisition and retention.
Read on to learn more about targeted ads, how they can help small businesses and what platforms we utilize to create engaging ads for our marketing clients.
Targeted Ads Explained
Targeted ads reach curated audiences that are most likely to be interested in the products or services offered by a business. For example, if a new restaurant app launches in San Diego and needs to reach a specific target audience (ex. Foodies ages 25-35) in the San Diego area, we can help. Small business owners can especially benefit from cost-effective targeted ads that ultimately lead to increased website traffic, additional leads and greater sales. Serendipity & Co facilitates targeted ads for our marketing clients to help small businesses build brand awareness, conversion and retention.
The goal isn’t just to increase online visibility—it’s to increase sales.
Our team can also create a comprehensive competitive analysis and target audience groups to ensure successful campaigns. Different from traditional advertising, targeted ads are a great way to produce measurable and quantifiable results online for a wide range of budgets.
How Small Businesses Benefit
Targeted ads are an excellent way for small businesses to reach potential customers. Digital platforms that host targeted ads like Google, Facebook, Instagram, TikTok, blogs and websites are an easy way to promote your business and gain new customers that are highly likely to be interested in your product or service. Here are some ways that your businesses can benefit from targeted ads:
Greater Efficiency
Targeted ads are often more efficient than traditional advertising because targeted ads tailor content toward a specific target audience rather than a general audience. A marketing plan that delivers the right information at the right time and place, to the right people is a targeted campaign. This strategy is a good idea for growing small businesses with a fixed budget, a company with a target audience group located within a specific area or a growing business interested in reaching new target audiences.
Personalization
Many small businesses consider targeted ads a great strategy for promoting new products or services because these ads can be personalized toward specific users and user behavior. A primary benefit of advertising in this more personalized way is that it only reaches people who are most likely to be interested in purchasing a product or service from your business.
Brand Awareness and Conversion
Targeted ads can also focus on building brand awareness through increased impressions or grow sales with conversion-based messaging. The target audience of your brand is really important when it comes to brand awareness and conversion because you need to know who is most likely to engage with your product or service. Targeted ads can inspire your target audience through imagery, language, aesthetic and tone.
If you are looking for guidance on your brand image and tone before creating a targeted ad, feel free to reach out to our team.
Increased ROI
Another good reason to use targeted ads for your small business is to create a higher Return on Investment (ROI). If your targeted ad is geared toward conversion, you can actually calculate the specific conversion rate for each new customer and analyze that number against your business’s ROI goals. Since targeted ads are personalized toward your business’s specific target audience, the ROI is likely to be better than traditional advertising methods.
Targeted Ads on Social Media
Social media analytics can help your business better define your target audience, which can lead to more optimized targeted ads. Looking at your business’s follower demographics, top posts, most sold products, customer behaviors and other relevant metrics can inform the creation of targeted ads on social media. Platforms like Instagram, Facebook and TikTok also have optimal flexibility in advertising since businesses can choose when, where and in what format ads appear.
While Serendipity & Co can develop targeted ads on many digital platforms, our team specializes in Instagram and Facebook ads to increase awareness, conversion and retention of your customer base. The best targeted ads on social media platforms also have an equally strong social media strategy. Your business’s posting schedule, community management, partnerships and influencer marketing are also highly important aspects of an omnichannel marketing strategy.
Learn more about how to optimize your small business by reading more tips on our blog. We recommend checking out Why Marketing is More Than Social Media next.
