Event Planning | Influencer Partnerships |

Event Planning | Influencer Partnerships |

cake party

Experience the hottest bars in New York City.

In a city filled with over 8 million people, it takes something extraordinary to stand out. Serendipity & Co understands what brands need to do to separate themselves from the crowd and create organic buzz. Our team regularly holds “Brand Tastings” for clients at select bars and restaurants in Manhattan.

Serendipity & Co curates a guest list of popular and emerging influencers based on the client’s specific goals. Next, our team plans and executes a memorable event with restaurants and bars that influencers will enjoy. This typically includes special extras like packaging and design. Each step of the process is extremely selective as we only choose the top places that are likely to generate the most content from TikTok, Instagram Stories and Instagram In-Feed Posts.

At the “Brand Tasting,” our team discusses the brand with the influencers and ensures that our members inform each guest of the brand’s essential details. We are also present to ensure that everything runs smoothly and that the influencers have a memorable, exciting experience.

Our team always includes hand-written thank you notes to the influencers and other special gifts where applicable to show appreciation for their work. 

The “Brand Tasting” events produce a surplus of content on Instagram and TikTok. The influencers’ posts reach hundreds of thousands of consumers while increasing the brand’s followers and building engagement. Influencers after “Brand Tastings” are also more likely to recommend the brand to friends in-person and share their great experience with online followers in the comments section.

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