Brand Book | Creative | Content | Strategy |
Brand Book | Creative | Content | Strategy |
Launching Military Veteran Pipeline
Military Veteran Pipeline (MVP) is a platform for Veterans to be found by employers searching for valuable, specific skills that Veterans possess. MVP reached out to Serendipity & Co to launch its brand through the acquisition and retention of both Veterans and Employers to its website.
Serendipity & Co began by creating a detailed brand book with a logo that reflected MVP’s overall mission. Once the MVP team was thrilled with the new design and direction of the brand, Serendipity & Co began the next stage of the process.
Our team created separate onboarding trigger email funnels by audience vertical to be launched once a Veteran or employer submits their email into the MVP system. In order to further entice MVP users to the platform, Serendipity & Co continues to write blog posts for MVP to be used in ongoing emails.
Serendipity & Co also created LinkedIn, Facebook and Instagram accounts for MVP where our team consistently adds new social content every month.
