Wholesale Emails | Branding | Creative |

Wholesale Emails | Branding | Creative |

Specialty Foods Wholesale Increase

Strega Provisions is a specialty wholesale and retail food provider to professional and home chefs in New York City. Strega Provisions approached Serendipity & Co to update its brand and increase sales.

Serendipity & Co began by completing an extensive competitive analysis and creating a detailed brand book with updated colors, fonts and designs. Our team uses the new designs for retail emails, social media content, website layout and more. The new, colorful designs paired with consistent, weekly communication with chefs through the existing wholesale customer base made a massive impact on email opens and overall sales.

Prior to Serendipity & Co, Strega Provisions was sending basic emails without any design elements at inconsistent times to its wholesale customer base. The implementation of the new branding and creative designs for wholesale emails has increased the email click-through rate by an average of 685%, increasing overall sales in the process.

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